Sweet success: Kizandy® Confectionary Products Make European Debut
Breda, The Netherlands, February 29, 2024 – Kizandy® Confectionary is delighted to announce its successful entry into the European market, marked by the arrival of its first shipment at the Port of Rotterdam on February 29, 2024. This significant milestone follows Kizandy®’s participation in strategic trade missions and events, including the USDA Agribusiness Trade Mission in the Netherlands in April 2023, which laid the groundwork for its collaboration with Kizandy®`s exclusive EU distributor FB-Trade BV.
Building Bridges through Trade Mission
The USDA Agribusiness Trade Mission (ATM) to Amsterdam, held from April 16-20, 2023, played a pivotal role in Kizandy®’s European expansion. Organized by the USDA and facilitated by Phaff Export Marketing B.V., the event brought together nearly 30 U.S. companies and European buyers from the Netherlands, Belgium, Western Germany, and the Nordics.
During the event, Kizandy® established a strategic partnership with Frigo Breda Forwarding BV (now FLX), a logistics company with extensive food logistics and EU distribution expertise. Through this partnership, Kizandy® was introduced to FB-Trade BV, a Netherlands-based distributor known for bringing innovative, high-quality food products to the European market. Recognizing the unique potential of Kizandy®’s confectionery products, FB-Trade BV became the exclusive distributor for the EU market (excluding the Nordic region).
By the end of February 2024, Kizandy®’s first shipment had successfully reached FB-Trade’s warehouse in Breda, signalling the start of an exciting new chapter for the brand in Europe.
A Sweet Partnership for Success
Commenting on this development, Brian Schroeder of Kizandy® shared:
“The partnership with FB-Trade marks an exciting milestone in our expansion efforts. We are excited to bring Kizandy®’s irresistible flavors to European consumers who value premium-quality and innovation in confectionery.”
Mr Jurgen Didden of FB-Trade added:
“We are honoured to be the exclusive distributor of Kizandy® products in the European Union. Our strategy emphasizes launching sugar-free sours, mints, and lip balm in twelve vibrant flavors across the Dutch, Belgian, and French markets, with plans for further expansion. Together, we aim to redefine the confectionery experience in Europe.”
Why Kizandy® Stands Out
Kizandy® is committed to offering confectionery products that meet modern consumer preferences. With sugar-free, vegan-friendly options packaged in reusable tins, the brand delivers both taste and sustainability. This unique combination sets Kizandy® apart in the competitive European market, catering to consumers who prioritize quality and innovation.
About the Partners
Phaff Export Marketing B.V.
Phaff Export Marketing, based in the Netherlands, specializes in facilitating export marketing initiatives and trade missions for agrifood products. Their efforts connect businesses across continents, driving growth and innovation. Visit phaff.com or contact pem@phaff.com for more information.
FB-Trade BV
As a leader in distributing premium-quality brands across Europe, FB-Trade BV excels in warehousing, logistics, and sales. Co-founded by Reinier van Elderen and Jurgen Didden, FB-Trade BV is dedicated to ensuring seamless distribution and driving growth for its partners. Learn more at fbtrade.com.
Kizandy®
Kizandy® is a premium confectionery brand offering a range of sugar-free products, including sours and mints in fourteen unique flavors. The brand’s mission is to provide high-quality, innovative treats that resonate with modern consumers. As part of FB-Trade’s portfolio, Kizandy® is poised for success in Europe, with plans to expand into cookies and lip balm.
Join Us on This Sweet Journey
Kizandy®’s entry into the European market marks an exciting new chapter. If you’re interested in learning more about Kizandy® products or exploring opportunities to collaborate, don’t hesitate to reach out. Together, we can bring premium confectionery to new heights.