About Us
Our Mission
At FB-Trade BV, our mission is to empower businesses by introducing innovative and high-quality food and beverage products to the European market. We focus on bringing brands that have yet to be available in Europe, offering fresh and exclusive products to create new opportunities for our partners.
By working with top-tier international producers, we ensure that our clients have access to unique products that keep the business competitive in a rapidly evolving market.

Company History
FB-Trade BV was founded in 2024 with the vision of bridging the gap between cutting-edge food and beverage innovations and businesses eager to expand their product offerings.
Our journey began with a straightforward yet ambitious mission: to bring unique and innovative food and beverage products to the European market, offering options that were previously unavailable. We take pride in identifying and distributing unique, high-quality brands that captivate consumers and drive your business growth.
By partnering with logistics experts such as FLX – Frigo LogistiX BV and the Easyfresh network, we ensure efficient distribution across Europe, fulfilling our promise to deliver the best to our customers and consumers.
A significant milestone in our journey was our 2024 partnership with Kizandy®, a U.S.-based confectionery company renowned for its vegan and sugar-free products. This collaboration emerged from connections made during the USDA Agribusiness Trade Mission to the Netherlands in April 2023, where we recognized the immense potential of Kizandy®’s offerings for the European market.
As Kizandy®’s exclusive distributor in Europe, we manage all aspects of its market presence, from marketing campaigns and promotional material to brand definition. Our comprehensive approach ensures that Kizandy®’s innovative, high-quality products resonate with European consumers, setting a new standard in the confectionery sector.
We continue to grow and we remain dedicated to our mission of empowering businesses with unique and inspiring products that set a new standard for quality and innovation in the European food and beverage market.
Key Milestones
January 2024
FB-Trade BV was launched and secured the exclusive European distribution rights for Kizandy products
March 2024
First container with Kizandy products arrived at our warehouse in Breda, Netherlands, making our official entry into the European market.
July 2024
First deliveries into WHSmith airport shops in Spain, Ireland and a supermarket chain in Bosnia Herzegovina.
September 2024
Start of the settling the European production site
November 2024
Bronze at The Grocer for New Product & Packaging Awards 2024
2025
Set to expand our portfolio with new products, continuing our commitment to innovation.